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This is the big blue icon shown above. On your Apple TV this will be in a slightly different location but will be the same icon. Go into this and then look through the top free apps and you’ll see ITV Hub. Just select this and download it. The ITV Hub App will then be added to your home screen as shown below. Just use the remote to click on this and off you go. If you have any questions about getting this working or your Apple TV in general just post a question below and I’ll do my best to get back to you.
I have also now created an Apple TV Buyers / how to set-up guide and FAQ for British / UK users.
Update: Jan 2019: Just revisiting some of my old blog posts to update them. In 2018 ITV finally released a native app for the Apple TV. This works really well. So now to watch programmes from ITV on Apple TV you just need to go to the App Store, search for ITV and then install the app/
Update: Jan 2nd 2017: In a recent update ITV has blocked you from mirroring the output to the Apple TV. We can only imagine that they have some rights issues with various content owners that prevent them from allowing us to do this. We suggest you email ITV and let them know how hard they are making it for us to watch their programmes. It would also be worth complaining to Apple as they should be doing more with the UK based channels to get their content onto their platform.
At the time of writing ITV have launched their new ITV Hub App on the iTunes store. This is the ITV equivalent of the BBC iPlayer. Currently, the ITV Hub App only works on iPhone and iPad and they haven’t released a version for the Apple TV. This shouldn’t be more than a few days development works for them so we hope they will get on and do it soon. In the meantime, you can use the ITV Hub App on your iPhone and mirror it onto your Apple TV.
Can you watch ITV on Apple TV?
Yes, you can watch ITV on the Apple TV using the ITV App. Please see above where we describe how to install this free of charge from the app store.